Manila, Philippines – February 2022. For empowering Filipinos to be financially healthy and resilient amid the COVID-19 pandemic, Moneymax was hailed the Bronze winner in the Content Marketing category at the Marketing Excellence Awards.
An independent judging panel composed of high-caliber, senior industry experts from reputable brands selected the awardees for 2021. Winners were announced in a virtual awards ceremony held last January 28.
The Marketing Excellence Awards is a prestigious awards program that celebrates, recognizes, and rewards outstanding marketing campaigns in the Philippines. It is the premier platform for marketers to showcase their creative excellence, successful strategies, and effective delivery.
Moneymax Co-General Manager Munmun Nath said: “Making it as a finalist in our category—alongside highly esteemed brands like GMA Network and Ayala Malls—is already a huge honor for our team. Even more, bagging one of the top awards motivates us to strive hard to help Filipinos lead healthier financial lives through informative, engaging, and inspiring content.”
Helping Filipinos Achieve Financial Wellness During COVID-19
Moneymax’s win is for the campaign “Build Your Financial Wellness During the Pandemic,” addressing two key challenges consumers face: lack of financial literacy and anxiety due to debt.
Data from the latest Bangko Sentral ng Pilipinas (BSP) Financial Inclusion Survey revealed that financial literacy remains low in the Philippines. This makes it difficult for Filipinos to cope with COVID-19’s financial impact, the BSP noted.
Moreover, managing debt was a struggle for 70% of Filipinos during the pandemic, found a study by Forrester Consulting. Filipinos were the most stressed in the Asia Pacific region about their financial situation.
With these pain points in mind, Moneymax launched its content marketing campaign focusing on “pandepreneurship”—publishing articles that educate Filipinos on how they can earn more income amid unemployment, business loss, and other financial woes arising from the pandemic.
On the Moneymax blog, for instance, aspiring and existing small business owners can read articles on pandemic-proof business ideas, success stories of entrepreneurs and car owners who turned pandemic challenges into opportunities, and business financing options for MSMEs.
For borrowers struggling to pay off their debts because of the pandemic, Moneymax started a consumer loan educational series consisting of in-depth guides on how to get out of debt on a low income and how borrowers can protect themselves against illegal lending practices, among others.
Moneymax also organized Facebook live streaming events in 2021 to help its followers navigate their financial wellness through the new normal. These live events allowed people to ask questions and get answers from top leaders and experts in the finance industry on getting a credit card online, digital banking, and achieving financial independence.
Moneymax is an online comparison platform for financial products such as car insurance, credit cards, and loans. The company aims to drive financial inclusion in the Philippines by helping Filipinos make smarter decisions through financial education and comparison. Driving financial literacy is core to Moneymax’s mission and it does so through its blog and social media channels.
Established in 2014 as part of Hyphen Group, Moneymax is registered with the Insurance Commission of the Philippines under the name MoneyHero Insurance brokerage. It started by offering car insurance and has branched out to banking products like credit cards and loans.
To know more about Moneymax, browse www.moneymax.ph. While at it, compare financial products like car insurance, credit cards, and loans for free. For other updates and information, follow Moneymax on Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Hyphen Group is a leading fintech company in Greater Southeast Asia, reaching over 10 million consumers per month and working with more than 220 financial institutions across six markets including Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.
Learn more about how Hyphen Group connects technologies, empowers people, and builds the future of finance at www.hyphengroup.io.
-  2021 Winners – Marketing Excellence Awards Philippines
-  Marketing Excellence Awards Philippines website
-  Financial Inclusion Survey (BSP, 2019)
-  Lack of financial literacy hindering people in dealing with pandemic, Diokno says (BusinessWorld, 2020)
-  State of Banking and Financial Wellness in Asia Pacific (Forrester Consulting, 2021)
With a goal to help Filipinos lead healthier financial lives, Moneymax regularly publishes tips and tricks on personal finance and lifestyle, among many other topics. For more finance-related news and articles, follow Moneymax on Linkedin.