New Ride-Hailing Apps You Can Use Besides Grab

Venus Zoleta

Venus Zoleta

Last updated June 10, 2022

Ride-Hailing Companies Alternatives to Grab |

Do you sorely miss Uber? That #sepanx feeling may soon be over because more ride-hailing choices have now become available for the frustrated commuter.

The LTFRB recently accredited some TNVS companies to compete with Grab. The ride-hailing giant may still be the dominant player in the TNVS industry, but new ride-hailing companies promise lower fares and better services. Could we finally say goodbye to overpriced fares and choosy, rude drivers soon?

A recent Boston Consulting Group study[1] found that one in five (19%) commuters in Manila use ride-hailing apps for their daily commutes, with the city being the most reliant on TNVS in Southeast Asia.  This means a huge demand needs to be filled—and Grab can't do it alone. The new ride-hailing companies couldn't come at a better time.

Get to know the six new ride-sharing apps you can use as alternatives to Grab.

1. Go Lag

Go Lag Ride-Hailing App |

    • Type: Ride-hailing service
    • Base fare: PHP 40 - PHP 90
    • Rate per km: PHP 14 - PHP 18
    • Rate per minute: PHP 2
    • Surge rate: Up to 1.5x
    • Cancellation fee: None
    • Service areas: Metro Manila, Laguna, Bulacan, Cavite, and Rizal
    • Start of operation: Not yet announced



Go Lag[2] is a transport network company that's similar to any regulated taxi or rent-a-car company in the Philippines. Its name is a shortened version of "Go Laguna," the province where the ride-hailing service is based.

In media interviews, Go Lag said it would charge lower rates[3] than other TNVS companies, especially during rush hour. It also promised it would not allow drivers to cancel bookings they have already accepted.

No launch date has been announced yet, and the ride-sharing company's mobile app isn't available for download as of this writing. But it has started accepting TNVS applications for those who want to drive with Go Lag.

2. Hirna

Hirna Ride-Hailing App |

    • Type: Taxi-hailing service
    • Base fare: PHP 40
    • Rate per km: PHP 13.50
    • Rate per minute: PHP 2
    • Surge rate: None
    • Cancellation fee: None
    • Service areas: Davao City, Cagayan de Oro, and Iligan City
    • Start of operation: June 2018 in CDO and Iligan City



Hirna[4] is Davao's homegrown taxi-hailing app developed by car rental company Avis Global, Avis Philippines, and Metro Davao Taxi Association. It currently operates in Davao City and will soon be available in CDO and Iligan City. The company also plans to expand to Iloilo, Bacolod, Cebu, Baguio, and Pampanga.

Unfortunately, it won't serve Metro Manila soon, as the company wants to focus on improving taxi services in key cities outside Manila.

The Davao-based company uses 4,000 existing, legally operating taxi units to connect passengers with taxi drivers. This helps reduce traffic congestion because it discourages adding brand-new cars on the road.

Like regular cabs, Hirna drivers use a taxi meter to determine fare. No booking fees and surge rates are charged. Instead, the company earns from its taxi operators' subscription fees.

Hirna takes pride in being the only taxi-hailing company with a 24/7 customer service and booking hotline. Those without an internet connection can book a ride by calling 0917-111-4888 (Globe) or 0999-221-4888 (Smart).

So far, customer feedback on Hirna's service has been positive.



HYPE Ride-Hailing App |

    • Type: Ride-hailing and taxi-hailing services
    • Base fare: PHP 40 - PHP 80 / PHP 30 for HYPE Pool
    • Rate per km: PHP 14 - PHP 15 / PHP 9.50 for HYPE Pool
    • Rate per minute: None
    • Surge rate: Up to 2x
    • Cancellation fee: None
    • Service areas: Metro Manila, Bulacan, Rizal, Cavite, and Laguna (will also operate in Cebu and Davao)
    • Start of operation: June 10, 2018



HYPE[5] is a 100% Filipino-owned transport network company whose name stands for its core values: Honest, Young, Professional, and Empowering.

Passengers can choose any of the following ride-hailing services based on their needs and budget:

    • Taxi - App-based taxi booking
    • Pool - Ride-sharing or carpool service similar to GrabShare
    • Sedan - Private car for up to four passengers
    • AUV - Private car for up to six passengers
    • SUV - Premium ride-hailing service for business and leisure trips



HYPE said it would have at least 20% cheaper fares than Grab because it charges only for the trip's distance, not the travel time. Also, drivers won't see the passenger's destination until boarding, reducing the chance of booking rejections and cancellations.

HYPE also offers convenience to riders through its free SMS booking service. Even if you don't have mobile data, you can book a ride by texting your pick-up and drop-off points and preferred vehicle type through the HYPE app. The system will then reply with the driver's name, car model, plate number, and the fare.

Payment options include cash, credit card, debit card (via point of sale or POS), and QR codes.

The HYPE app is on beta testing and can already be downloaded on iPhones and Android smartphones. It had its soft launch on May 27 and will hold its grand launch on June 10.

Read more: Car Business Ideas in the Philippines: 13 Ways to Generate Income Using Your Car

4. Micab

Micab Ride-Hailing App |

    • Type: Taxi-hailing service
    • Base fare: PHP 40
    • Rate per km: PHP 13.50
    • Rate per minute: PHP 2
    • Surge rate: None
    • Cancellation fee: None
    • Service areas: Metro Manila, Baguio, Cebu, Iloilo, and Bacolod
    • Start of operations: May 2, 2018



Founded in Cebu, Micab[6] currently operates in five key cities in the Philippines. It will soon be available in Davao where it will directly compete against Hirna.

Micab drivers use a taxi meter to determine the fare. Since the taxi-hailing service has no surge pricing, its fares tend to be lower than Grab's. However, drivers can view the passenger's destination for safety purposes, according to Micab. Because of this, a lot of riders complain about difficulty in booking a taxi and drivers canceling their booking.


On the other hand, some riders have been able to book fast. They also noted the lower fares and better driver behavior compared to Grab.


OWTO Ride-Hailing App |

    • Type: Ride-hailing service
    • Base fare: PHP 40 - PHP 60
    • Rate per km: PHP 12
    • Rate per minute: PHP 2
    • Surge rate: Up to 2x
    • Cancellation fee: PHP 50
    • Service areas: Metro Manila and some parts of Bulacan, Rizal, and Cavite
    • Start of operations: May 18, 2018



A wholly Filipino-owned TNVS company, OWTO[7] uses private vehicles for its ride-hailing service. You can choose from sedan, hatchback, subcompact, or SUV.

OWTO boasts of being the first among TNVS companies in the Philippines to have an in-app surveillance system for rider and driver protection. It also enables accurate investigation when a rider files a complaint through the app.

The OWTO mobile app is available for both iPhones and Android smartphones. The app accepts only cash payment for now.

A week before the app's launch, some users who have downloaded OWTO aren't satisfied with how it looks and feels.



6. U-HOP

U-HOP Ride-Hailing App |

    • Type: Ride-hailing and taxi-hailing service
    • Base fare: PHP 40 - PHP 100
    • Rate per km: PHP 14.75 - PHP 15.75
    • Rate per minute: PHP 1
    • Surge rate: None
    • Cancellation fee: None
    • Service areas: Metro Manila, Cebu, Davao, Iloilo, CDO, Bacolod, General Santos, Baguio, Zamboanga, Boracay, Angeles, Subic, San Fernando, Cavite, Lucena, and Bicol
    • Start of TNVS operations: April 16, 2018



Initially launched in 2016 as a shuttle service provider, U-HOP[8] has now expanded its ride-sharing services to include taxis, sedans, and SUVs. It also provides car rental, leasing, and corporate transport services.

In terms of security, the ride-hailing company has a 24/7 command center that tracks drivers and riders, allowing easier reporting and investigation of any incident.

Vehicle availability is a problem for U-HOP users for now.

Read more:



Comparing Ride-Hailing Services

What is the best ride-hailing app? Compare their prices and services. To start off, refer to this comparison table of TNVS companies in the Philippines.

Final Thoughts

Which of these new ride-hailing apps do you think is the most promising and affordable option? For a more tipid transportation alternative, biking might the best option for you. You can check this article about biking tips and where to buy one.  Share your thoughts!

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Venus leads the blog content strategy and optimization at Moneymax as the Head of Editorial Content. She has 15+ years of experience in content marketing, corporate communications, and public relations. Venus graduated cum laude with a Journalism degree from the University of the Philippines Diliman. Before joining Moneymax, Venus had written informative guides and articles, specializing in personal finance and digital marketing. She also invests in stocks, mutual funds, VUL, and Pag-IBIG MP2. A hardcore Hallyu Tita, she enjoys bingeing K-dramas on Netflix while bonding with her rescued cats. Follow Venus on LinkedIn.