Commercial airlines reward loyal passengers with air miles or points through loyalty programs, also known as frequent-flyer programs. In the Philippines, AirAsia has AirAsia BIG, Cebu Pacific has GetGo, and Philippine Airlines has Mabuhay Miles.
Airline loyalty programs work like typical customer rewards programs of malls, bookstores, and gas stations. Each time you buy a product, you earn corresponding points. In the case of an airline, you earn points or miles when you book a plane ticket, buy from the airline’s partner outlets, or use an air miles credit card.
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