[Battle of the Brands] How to Choose Between Smart vs Globe vs DITO

Jay Pagkatotohan

Jay Pagkatotohan

Last updated July 07, 2023

Connectivity is a major currency in this era. Everyone depends on their mobile phones and computers to attend classes, talk to clients, and reconnect with their loved ones from the other side of the world. Taking this reality into account, the importance of telecommunications companies can’t be underscored enough.

In the Philippines, there are three major telcos: Globe Telecom, Smart Communications, and DITO Telecommunity. Each of them offers services that appeal to a wide range of users. But which mobile network suits your budget and lifestyle best? 

You’ll find that out in this edition of Battle of the Brands. We’ll be pitting Smart vs Globe vs DITO. Let’s start! 

Brief Background: Smart vs Globe vs DITO 

Smart vs Globe vs DITO  - background

Before you dive right into this brand battle, get to know the contenders. 

📶 Smart

Owned by the Philippine Long Distance Telephone Company (PLDT), Smart Communications, Inc. or Smart is one of the major providers of wireless and digital services in the country. It’s also the parent company of Talk ‘N Text (TNT), a telco that specializes in low-cost services. 

As of 2022, Smart has over 66 million subscribers across Smart master brand and TNT. 

📶 Globe

Founded in 1935 as Globe Wireless Limited, Globe Telecom, Inc. or Globe is the country’s biggest telecommunications company when it comes to market capitalization. Two of its major owners are Ayala Corporation and Singapore Telecommunications Limited or Singtel). As of 2022, Globe has more than 87 million subscribers.

Are Globe and TM the same? Practically, yes. This is because TM is owned by Globe. The difference between the two is that Globe has a broad target market while TM focuses on low-income groups. 

📶 DITO

Formerly known as Mindanao Islamic Telephone Company, Inc. or MISLATEL, DITO Telecommunity or DITO is the country’s third major telco player. As of 2023, the company has more than 13 million subscribers

What network is DITO? Is DITO Globe or Smart? DITO is actually a company owned by Udenna Corporation and China Telecommunications, a state-owned telco and China’s third-largest provider of mobile telecommunication services.

Smart vs Globe vs DITO: Prepaid Services 

Prepaid services are among the foundations of a telco’s business. Here are the three company’s offerings and their corresponding rates.  

👉 Prepaid Rates

Services Smart Prepaid Rates Globe Prepaid Rates DITO Prepaid Rates
Calls to the same network ₱6.50 per minute (including TNT)
  • ₱6.50 per minute (Globe to Globe)
  • ₱7.50 per minute (Globe to TM)
₱6.50 per minute 
Calls to another network ₱7.50 per minute ₱7.50 per minute ₱7.50 per minute
Calls to landline (nationwide) ₱7.50 per minute ₱7.50 per minute ₱7.50 per minute
International calls $0.40 per minute $0.40 per minute
  • ₱35 per minute (Hong Kong, Taiwan, Malaysia, Singapore, Cambodia, Indonesia, and Thailand)
  • ₱90 per minute (rest of the world)
Text to the same network ₱1 per SMS ₱1 per SMS ₱1 per SMS
Text to another network ₱1 per SMS ₱1 per SMS ₱1 per SMS
Text roaming ₱15
  • ₱20 per 160-character SMS (Asia-Pacific and America) 
  • ₱25 per 160-character SMS (Europe and Africa)
₱15 per 160-character SMS
Mobile internet ₱5 per 15 minutes ₱5 per 15 minutes ₱2 per 1MB

All networks have almost identical services. But what breaks the competition are the roaming rates. 

Smart and DITO have the cheapest text roaming rates. DITO’s international call rates, however, are the most expensive. 

Winner: Smart

👉 Call-Text-Data Promos

Price Smart AllNET Rates Globe GoUNLI Rates DITO Level-Up Rates
₱20 N/A
  • Valid for one day
  • Unlimited calls and texts to all networks
  • 50MB data
N/A
₱30
  • Valid for one day 
  • Unlimited calls and texts to all networks 
  • 100MB data for all sites and apps
  • Valid for two days
  • Unlimited calls and texts to all networks 
  • 100MB data
N/A
₱50
  • Valid for three days 
  • Unlimited calls and texts to all networks 
  • 500MB data for all sites and apps
  • Valid for three days
    Unlimited calls and texts to all networks 
    500MB data
N/A
₱95 N/A
  • Valid for seven days
  • Unlimited calls and texts to all networks 
  • 1GB data
N/A
₱99
  • Valid for seven days 
  • Unlimited calls and texts to all networks 
  • 1GB data for all sites and apps
N/A
  • Valid for 30 days
  • Unlimited DITO to DITO calls
  • 300 minutes of calls to other networks
  • Unlimited texts to all networks
  • Unlimited DITO to DITO video calls (for ViLTE compatible devices)
  • 7GB data (with data rollover)
₱180 N/A
  • Valid for 15 days
  • Unlimited calls and texts to all networks 
  • 2GB data
N/A
₱199 N/A N/A
  • Valid for 30 days
  • Unlimited DITO to DITO calls
  • 300 minutes of calls to other networks
  • Unlimited texts to all networks
  • Unlimited DITO to DITO video calls (for ViLTE compatible devices)
  • 16GB data (with data rollover)
₱299
  • Valid for 30 days
  • Unlimited calls and texts to all networks
  • 2GB data for all sites and apps
N/A
  • Valid for 30 days
  • Unlimited DITO to DITO calls
  • 300 minutes of calls to other networks
  • Unlimited texts to all networks
  • Unlimited DITO to DITO video calls (for ViLTE compatible devices)
  • 28GB data (with data rollover)
₱350 N/A
  • Valid for 30 days
  • Unlimited calls and texts to all networks 
  • 3GB data
N/A
₱499
  • Valid for 60 days 
  • Unlimited calls and texts to all networks 
  • 4GB data for all sites and apps
N/A
  • Valid for 30 days
  • Unlimited DITO to DITO calls
  • 300 minutes of calls to other networks
  • Unlimited texts to all networks
  • Unlimited DITO to DITO video calls (for ViLTE compatible devices)
  • 55GB data (with data rollover)
₱599
  • Valid for 60 days
  • Unlimited calls and texts to all networks
  • 6GB data for all sites and apps
N/A N/A
₱999 N/A N/A
  • Valid for 30 days
  • Unlimited DITO to DITO calls
  • 300 minutes of calls to other networks
  • Unlimited texts to all networks
  • Unlimited DITO to DITO video calls (for ViLTE compatible devices)
  • 120GB data (with data rollover)

Both service rates of Smart and Globe in this category target subscribers with smaller budgets. DITO’s offerings may look expensive, but if you look at the big picture, you can actually save a lot of money. This is especially true if you’re a big data user or you share your data with your family and friends. 

If you pit DITO vs Smart, the former stands out. For one, your ₱99 with DITO comes with more services which are valid for 30 days compared with Smart’s promo of the same price. 

Unused DITO data will be carried over to the next month if you resubscribe to your existing Level-Up promo before it expires. Moreover, DITO’s Level-Up offerings let you enjoy unlimited video calls as long as the person you’re contacting is a DITO subscriber. 

Winner: DITO

👉 Data-Only Promos

Price Smart All-Access Data Rates Globe GoSURF Promos DITO Data Sachet Rates
₱10 N/A N/A
  • Valid for one day
  • 1GB data
₱15 N/A
  • Valid for two days
  • 100MB data
  • 30MB for Instagram
 
N/A
₱20 N/A N/A
  • Valid for three days
  • 2GB data
₱50
  • Valid for three days
  • 2GB for all sites and apps
N/A
  • Valid for seven days
  • 5GB data
₱99
  • Valid for seven days
  • 6GB for all sites and apps
N/A N/A
₱299
  • Valid for 30 days
  • 24GB for all sites and apps
  • Valid for 30 days
  • 2GB data
  • 10GB daily for your choice of GoWATCH&PLAY, GoSHARE&SHOP, GoLISTEN&TRAVEL, or GoLEARN&WORK
  • 1GB GoWiFi access
N/A
₱399
  • Valid for 30 days
  • 36GB for all sites and apps
N/A N/A
₱499
  • Valid for 30 days
  • 48GB for all sites and apps
N/A N/A
₱599 N/A
  • Valid for 30 days
  • 5GB data
  • 10GB daily for your choice of GoWATCH&PLAY, GoSHARE&SHOP, GoLISTEN&TRAVEL, or GoLEARN&WORK
  • 1GB GoWiFi access
N/A
₱999 N/A
  • Valid for 30 days
  • 10GB data
  • 10GB daily for your choice of GoWATCH&PLAY, GoSHARE&SHOP, GoLISTEN&TRAVEL, or GoLEARN&WORK
  • 1GB GoWiFi access
N/A
₱1,299 N/A
  • Valid for 30 days
  • 15GB data
  • 10GB daily for your choice of GoWATCH&PLAY, GoSHARE&SHOP, GoLISTEN&TRAVEL, or GoLEARN&WORK
  • 1GB GoWiFi access
N/A
₱1,999 N/A
  • Valid for 30 days
  • 30GB data
  • 10GB daily for your choice of GoWATCH&PLAY, GoSHARE&SHOP, GoLISTEN&TRAVEL, or GoLEARN&WORK
  • 1GB GoWiFi access
N/A
₱2,499 N/A
  • Valid for 30 days
  • 50GB data
  • 10GB daily for your choice of GoWATCH&PLAY, GoSHARE&SHOP, GoLISTEN&TRAVEL, or GoLEARN&WORK
  • 1GB GoWiFi access
N/A

DITO’s data-only promo starts from ₱10 to ₱50 with validity reaching up to seven days. Smart’s offerings, on the other hand, start from ₱50 to 499 with a validity of up to 30 days. 

With diverse offerings and generous data allowance, Globe is a clear winner in this round. You can already connect to the internet for only ₱15, but you can enjoy more data-related privileges if you subscribe to high-tier promos. 

Promos starting from ₱299 not only provide subscribers with the network’s main data service but also with a daily 10GB data allowance for their choice of apps. Eligible apps include YouTube, Netflix, Mobile Legends, Facebook, Spotify, and more.[1]

You can also enjoy 1GB of GoWiFi at malls and other public spaces.  

Winner: Globe 

Read more: The Best Unlimited Data Plans in the Philippines

Smart vs Globe vs DITO: Postpaid Services

When it comes to postpaid services, it used to be Globe vs Smart. But this 2023, DITO joins the race with its range of postpaid plans.[2] 

Check out the Smart vs Globe vs DITO table of comparison to help you pick the best postpaid service for you.

👉 SIM-Only Postpaid Plans

Monthly Fee Smart Signature Plans Globe GPlans Dito FLEXPlans
₱588 N/A N/A
  • 16GB data
  • Unlimited calls and texts to all networks
  • 12-month subscription to Prime Video 
₱599 SIM-Only
  • 10GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls

SIM-Only with Netflix
  • 5GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls
  • Free Netflix Mobile or ₱149 off on existing subscription


SIM-Only 
  • 6GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks (limited time offer for this plan)
  • Free 3GB of GoWifi
  • 1 rewards point per ₱50 
SIM-Only with GCash 
  • 2GB data
  • 100 minutes of calls to all networks including landline
  • 100 texts to all networks
  • ₱3,000 GCash
  • One rewards point per ₱50
N/A
₱799 N/A

SIM-Only

  • 10GB data
  • Unlimited 5G for six months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWifi
  • One rewards point per ₱50 
  • Five points per 1GB converted

SIM-Only with GCash

  • 3GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • ₱4,000 GCash 
  • One rewards point per ₱50
  • Free 3GB of GoWifi
N/A
₱999
  • 20GB data
  • Unlimited 5G for 12 months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls
  • Free Netflix Mobile or ₱149 off on existing subscription

SIM-Only 

  • 20GB data
  • Unlimited 5G for six months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWifi
  • Free unlimited access to one app
  • One rewards point per ₱50 
  • Five points per 1GB converted

SIM-Only with GCash

  • 5GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • ₱6,000 GCash 
  • One rewards point per ₱50
  • Free 3GB of GoWifi
N/A
₱1,288 N/A

N/A

  • 60GB data
  • Bonus 30GB data in 5G per month
  • Unlimited calls and texts to all networks
  • 12-month subscription to Prime Video 
₱1,299 N/A SIM-Only 
  • 30GB data
  • Unlimited 5G for six months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks
  • Free 3GB of GoWifi
  • Free unlimited access to one app
  • Free one 12-month content subscription
  • One rewards point per ₱50
  • Five points per 1GB converted

SIM-Only with GCash 
  • 8GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks
  • ₱8,000 GCash
  • One rewards point per ₱50
  • Free 3GB of GoWifi
N/A
₱1,499
  • 40GB data
  • Unlimited 5G for 12 months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls
  • Free Netflix Mobile or ₱149 off on existing subscription

SIM-Only

  • 40GB data
  • Unlimited 5G for six months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWifi
  • Free unlimited access to one app
  • Free one 12-month content subscription 
  • One rewards point per ₱50 
  • Five points per 1GB converted

SIM-Only with GCash

  • 10GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • ₱11,000 GCash 
  • One rewards point per ₱50
  • Free 3GB of GoWifi
N/A
₱1,688 N/A N/A
  • 100GB data
  • Bonus 50GB data in 5G per month
  • Unlimited calls and texts to all networks
  • 12-month subscription to Prime Video
₱1,799 N/A

SIM-Only 

  • 50GB data
  • Unlimited 5G for six months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWifi
  • Free unlimited access to one app
  • Free 12-month subscription to Disney+ Mobile and Prime Video 
  • One rewards point per ₱50 
  • Five points per 1GB converted

SIM-Only with GCash

  • 13GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • ₱14,000 GCash
  • One rewards point per ₱50
  • Free 3GB of GoWifi
N/A
₱1,999
  • 60GB data
  • Unlimited 5G for 12 months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls
  • Free Netflix Mobile or ₱149 off on existing subscription

SIM-Only 

  • 60GB data
  • Unlimited 5G for six months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWifi
  • Free unlimited access to one app
  • Free 12-month subscription to Disney+ Mobile and Prime Video 
  • One rewards point per ₱50 
  • Five points per 1GB converted

SIM-Only with GCash

  • 15GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • ₱16,000 GCash 
  • One rewards point per ₱50
  • Free 3GB of GoWifi
N/A
₱2,499
  • Unlimited 4G and 5G
  • Unlimited calls and texts to all networks
  • Unlimited landline calls
  • Free Netflix Mobile or ₱149 off on existing subscription

SIM-Only

  • 100GB data
  • Unlimited 5G for six months
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWifi
  • Free unlimited access to one app
  • Free 12-month subscription to Disney+ Mobile and Prime Video
  • One rewards point per ₱50 
  • Five points per 1GB converted

SIM-Only with GCash

  • 25GB data
  • Unlimited calls and texts to all networks
  • Unlimited landline calls to all networks 
  • ₱20,000 GCash 
  • One rewards point per ₱50
  • Free 3GB of GoWifi
N/A

While DITO’s inventory of postpaid SIM-only plans is rather limited, it still offers generous data and basic services like unlimited calls and texts. DITO’s Advance Pay program also lets you save up to 40% when you pay your monthly fees in advance.

In case you’re choosing between Globe vs Smart postpaid, you’ll find that the former’s offerings are more diverse. Globe’s plans come with value-added services, such as free WiFi access, rewards points, and data-to-points conversion. Certain packages also come with GCash credits (one-time credit) that you can use for your online and offline purchases. 

Winner: Globe 

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👉 Postpaid Plans with Device

Monthly Fee Smart Signature Plans Globe GPlans DITO FLEXPlans
₱588 N/A N/A
  • 8GB data
  • Unlimited calls and texts to all networks
  • 12-month subscription to Prime Video 
₱599
  • 2.5GB data
  • Unlimited calls and texts to all networks
  • 25 minutes of calls to PLDT
  • 2GB data
  • 100 minutes to all networks including landline
  • 100 texts to all networks 
  • Free 3GB of GoWiFi
  • One rewards point per ₱50
N/A
₱799 N/A
  • 3GB data
  • Unlimited calls and texts to all networks 
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWiFi
  • One rewards point per ₱50
N/A
₱888 N/A N/A
  • 20GB data
  • Bonus 20GB data in 5G per month
  • Unlimited calls and texts to all networks
  • 12-month subscription to Prime Video 
₱999
  • 5GB data
  • Unlimited calls and texts to all networks
  • 50 minutes of calls to PLDT
  • 5GB data
  • Unlimited calls and texts to all networks 
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWiFi
  • One rewards point per ₱50
N/A
₱1,288 N/A N/A
  • 30GB data
  • Bonus 30GB data in 5G per month
  • Unlimited calls and texts to all networks
  • 12-month subscription to Prime Video 
₱1,299 N/A
  • 8GB data
  • Unlimited calls and texts to all networks 
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWiFi
  • One rewards point per ₱50
N/A
₱1,499
  • 10GB data
  • Unlimited calls and texts to all networks
  • 100 minutes of calls to PLDT 
  • 10GB data
  • Unlimited calls and texts to all networks 
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWiFi
N/A
₱1,688 N/A N/A
  • 50GB data
  • Bonus 50GB data in 5G per month
  • Unlimited calls and texts to all networks
  • 12-month subscription to Prime Video 
₱1,799 N/A
  • 13GB data
  • Unlimited calls and texts to all networks 
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWiFi
  • One rewards point per ₱50
N/A
₱1,999
  • 15GB data
  • Unlimited calls and texts to all networks
  • 150 minutes of calls to PLDT 
  • 15GB data
  • Unlimited calls and texts to all networks 
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWiFi
  • One rewards point per ₱50
N/A
₱2,499 N/A
  • 25GB data
  • Unlimited calls and texts to all networks 
  • Unlimited landline calls to all networks 
  • Free 3GB of GoWiFi
  • One rewards point per ₱50
N/A
₱2,999
  • 30GB data
  • Unlimited calls and texts to all networks
  • 300 minutes of calls to PLDT 
N/A N/A

As far as call and text combos are concerned, this round is clearly a Globe vs Smart face-off. Both offer landline calls, but Globe offers unlimited usage of the same service. 

Globe is this segment’s ultimate winner, thanks to its loaded plans that even include a rewards system and free access to GoWifi. 

Winner: Globe 

Read more: Getting a Postpaid Plan in the Philippines: Best Offers to Check Out

Smart vs Globe vs DITO: Overall Availability

Smart vs Globe vs DITO - Overall Availability

This category is an almost cut-throat competition between DITO sim vs Smart sim. The April 2023 Mobile Network Experience Report by OpenSignal shows that DITO comes out on top with a score of 98.7%. Smart comes second with a score of 96.7% while Globe lags behind, albeit with a still relatively high score. 

DITO’s score shows that its subscribers have consistent and reliable access to its services in locations that they frequent. 

Winner: DITO 

Smart vs Globe vs DITO: 5G Availability

Smart vs Globe vs DITO - 5G Availability

Is Smart better than Globe? In terms of 5G availability, yes. Smart is ahead of Globe by 6.7%. According to OpenSignal, Smart is still the only Filipino network provider to receive the 5G Availability award. 

Winner: Smart  

Smart vs Globe vs DITO: 5G Reach

Smart vs Globe vs DITO - 5G Reach

This metric measures the extent and coverage of a network’s 5G service. So the higher the score, the more places a network’s 5G service reaches. 

Smart ranks first with a score of 4.7 points on a 10-point scale system. Globe takes the second spot with four points. 

Winner: Smart  

Smart vs Globe vs DITO: Core Consistent Quality

Smart vs Globe vs DITO - core consistent quality

Consistent quality refers to how often a network sufficiently supports mobile application requirements. It encompasses download speed, upload speed, jitter, and packet loss, among others. For this metric, certain app activities are tested, such as email, web browsing, photo sharing, and video streaming. 

With a score of 79.9%, DITO proves to be the top player in this segment. Globe ranks second while Smart lands the third spot, both with scores above 75%. 

Winner: DITO  

Read more: Goodbye Lag: How to Control Bandwidth for Internet Speed

Smart vs Globe vs DITO: Mobile Download Speed

Smart vs Globe vs DITO - Mobile Download Speed

This is a tight competition between DITO vs Smart. Both service providers have download speeds exceeding 20Mbps while Globe only churns out 16.2Mbps. In the end, Smart emerges victorious. 

On top of dominating the general mobile download speed segment, Smart also boasts an impressive score for 5G download speed. 

Winner: Smart 

Smart vs Globe vs DITO: Mobile Upload Speed

Smart vs Globe vs DITO - Mobile Upload Speed

In OpenSignal’s October 2022 report,[3] DITO bagged the Upload Speed Experience award with a speed of 4.4Mbps. DITO then won the same award in April 2023—but with a faster speed this time at 5.2Mbps. 

Globe comes second with a speed of 4.4Mbps. Meanwhile, Smart is only 0.2Mbps behind Globe. 

Winner: DITO

Smart vs Globe vs DITO: Mobile Video Experience

Smart vs Globe vs DITO - Mobile Video Experience

Video quality is another important parameter when judging a network provider’s performance. Is Globe better than Smart? For this category, Globe wins outright with 58.2 points out of 100 points. In other words, Globe subscribers have the best experience when streaming videos using data. 

DITO ranks second with 56.2 points while Smart lands the third spot with 52.9 points. 

Winner: Globe 

Smart vs Globe vs DITO: Mobile Games Experience

Smart vs Globe vs DITO - Mobile Games Experience

Which is the best network for gamers? According to OpenSignal, Globe subscribers have the best multiplayer mobile game experience. Globe boasts a score of 58.8 points on a 100-point scale.  

Globe took the crown from Smart who dominated this segment with 54.4 points in OpenSignal’s October 2022 report. Nevertheless, Smart has proven to be a formidable competitor this year with a score of 57.6 points.

Winner: Globe

Smart vs Globe vs DITO: Mobile Voice App Experience

The competition is tough in this area, as the three networks’ scores are neck and neck. However, Globe leads the race with a score of 75.5 points out of 100 points. Globe’s 5G users also reportedly have the best data-enabled voice app experience. 

Close by are Smart with 74.7 points and DITO with 74.3 points. Overall, the scores of the three network providers show that their subscribers are satisfied with their mobile voice app experience. 

Winner: Globe

Smart vs Globe vs DITO Final Tally

So who wins this edition of Battle of the Brands? Check out this tally: 

Area Smart Globe DITO
Prepaid rates ✔️    
Call-text-data promos     ✔️
Data-only promos   ✔️  
Sim-only postpaid plans   ✔️  
Postpaid plans with device   ✔️  
Overall availability     ✔️
5G availability ✔️    
5G reach ✔️    
Core consistent quality     ✔️
Mobile download speed ✔️    
Mobile upload speed     ✔️
Mobile video experience   ✔️  
Mobile games experience   ✔️  
Mobile voice experience   ✔️  
Grand Total 4 points 6 points 4 points

 

Reigning supreme in six areas, Globe is the ultimate winner of this Battle of the Brands. It eclipses Smart and DITO when it comes to data-only promos, postpaid plans, video experience, games experience, and voice experience. 

Smart and DITO dominate two areas of the prepaid service segment. Smart offers the best prepaid rates while DITO boasts cost-effective call-text-data promos. 

Which has faster internet: Globe or Smart or DITO? Smart and DITO excel in this area with the former nabbing the fastest download speed title and the latter bagging the fastest upload speed recognition. 

Furthermore, Smart and DITO prove to be the most reliable networks. For overall availability and consistency, DITO is the clear winner. Meanwhile, Smart is the 5G service leader—it reaches more territories and is more reliable than the other operators. 

Final Thoughts

This has been an interesting Battle of the Brands featuring the three major telco players: Smart vs Globe vs DITO. Everyone is at the top of their game, and each of them excels in particular fields. 

The dynamics of the competition indeed changed with DITO’s foray into the industry. However, knowing that both Globe and Smart have solid and loyal customer bases, the newest telco player has to keep up with the former duopoly. 

Will you stay with your current network or make the switch? If you want to find out which telco offers the most practical and cost-effective services, you can always subscribe to the three networks. Doing so will give you first-hand experience that will eventually help you determine the network that suits your lifestyle best.  

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Sources: 

Jay is a marketing communications professional who specializes in short-form and long-form content. He has written ads for TV, radio, print, and digital. He has also produced corporate blogs, magazine features, white papers, product listings, reviews, and press releases for clients here and abroad. When he’s not writing, Jay plays the piano or takes pictures for his visual diary. Follow Jay on LinkedIn.

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