Ask Moneymax: What are My Rights Under Consumer Act of the Philippines?

Atty. Aileen Amor - Bautista

Atty. Aileen Amor - Bautista

Last updated January 13, 2022

As the Omicron variant of COVID-19 surges and the quarantine restrictions have become stricter again, more and more Filipinos resort to electronic transactions. Online purchases in the Philippines have rapidly increased since the pandemic. However, this has also resulted in a myriad of woes from consumers regarding defective items, poor quality, or issues about sellers who mislead customers just to increase sales. 

In a country where malls are a place to shop, dine, unwind, and pray (most malls have chapels and masses on Sundays), it was a leap to embrace online shopping. Some government agencies even had to establish their satellite branches in malls to make their services more accessible to the public. Before the pandemic, one could hardly imagine Metro Manila without its sprawling shopping centers flocked by crowds. 

Now that many transactions are done online, consumer complaints also run aplenty. Frequent concerns include, Can defective items be returned? Are warranties applicable? What are the rights of consumers? Is the "No Return, No Exchange" policy legal? 

We will address these consumer rights-related questions in this article.

Know Your Rights: Understanding the Consumer Act of the Philippines

1. Are there laws in the Philippines that protect consumers?

Yes. There is a wide range of laws and regulations in the Philippines that protect consumers. 

The 1987 Constitution provides that consumers must be protected from trade malpractices and substandard or hazardous products. Thus, in 1992, Republic Act (R.A.) No. 7394 or the Consumer Act of the Philippines[1] was passed. According to the ASEAN Peer Review on Consumer Protection, the Philippines possesses one of the longest track records of consumer protection in the ASEAN region. 

In addition to the Consumer Act, which is the main law that supports the rights of consumers, below are the other laws that also complement consumer protection in the Philippines:

  1. National Payment Systems Act of 2018 
  2. No Short-Changing Act of 2016 
  3. Philippine Competition Act of 2015 
  4. Philippine Lemon Law of 2013 
  5. Food Safety Act of 2013 
  6. Toy and Game Safety Labeling Act of 2013
  7. Data Privacy Act of 2012 
  8. Expanded Senior Citizens Act of 2010 
  9. Credit Information System Act of 2008
  10. Universally Accessible Cheaper and Quality Medicines Act of 2008  
  11. Magna Carta for Disabled Persons of 2006 
  12. Electronic Commerce Act of 2000 
  13. Price Act of 1992 
  14. Truth in Lending Act of 1963 

2. What is RA 7394 all about? 

Consumer Act of the Philippines - What is RA 7394?

RA 7394 or the Consumer Act of the Philippines is the law on protecting consumers and establishing the standards of conduct for businesses and industries. 

The consumer law provides the obligations and liabilities of producers, manufacturers, distributors, suppliers, or sellers, and penalties of imprisonment, fines, and fees for committing prohibited acts. It also enumerates administrative sanctions such as issuing a cease and desist order.

The Consumer Act has chapters specifically on the following:

  • Consumer product quality and safety
  • Food, drugs, cosmetics and devices, and regulation of their production, sale, distribution, and advertisement protecting consumers' health
  • Protection of consumers against substances that are hazardous to health and safety
  • Protection of consumers against deceptive, unfair, and unconscionable sales acts or practices
  • Regulation of practices relative to weights and measures
  • Consumer product and service warranties
  • Compulsory labeling and fair packaging
  • Liability of manufacturer, producer, and any importer on defective products
  • Misleading advertisements and fraudulent sales promotion practices
  • Regulation of repair and service firms
  • Consumer credit transaction
  • Consumer complaints

The Consumer Act also established the National Consumer Affairs Council (NCAC), composed of government and non-government agencies, to improve the management, coordination, and effectiveness of consumer programs.

3. What is the government agency that implements consumer protection?

The Department of Trade and Industry (DTI) is responsible for implementing most of the provisions of the Consumer Act. 

However, since the provisions and laws on consumer protection are fragmented, the DTI is not the only government agency implementing consumer protection. This task is distributed among the following government agencies

  1. Bangko Sentral ng Pilipinas (BSP) - Consumer credit card transactions and matters related to the institutions it regulates, namely: the banking sector and non-bank financial institutions performing quasi-banking functions  
  2. Credit Information Corporation (CIC) - Safeguarding consumer credit reports and information 
  3. Department of Health (DOH) - Products and services related to food, drugs, cosmetics, devices, and substances
  4. Department of Agriculture (DA) - Agricultural products and services
  5. Insurance Commission (IC) - Products and services related to insurance companies and mutual benefit associations 
  6. National Privacy Commission (NPC) - Protection of individual personal information
  7. Philippines Deposit Insurance Corporation (PDIC) - Deposit insurance coverage up to a prescribed limit of PHP 500,000 per depositor per bank
  8. Securities and Exchange Commission (SEC) - Matters related to financing companies and lending companies.

4. What are the rights of consumers under the Consumer Act?

Consumer Act of the Philippines - basic consumer rights in the philippines

The Consumer Act of the Philippines provides for a number of rights of consumers of products, services, or credit, among which are the following:

  1. Right to affordable price and good quality of products
  2. Right to consumer product safety
  3. Right to be protected against hazardous substances
  4. Right to be protected against deceptive, unfair, and unconscionable sales acts or practices
  5. Right to consumer product and service warranties 
  6. Right to be protected against mislabeled food or products. This also includes the Price Tag Requirement.
  7. Right to repair, replace, or refund for defective products (related to the "No Return, No Exchange" policy)
  8. Right to be protected from false, deceptive, or misleading advertisements and fraudulent sales promotion practices
  9. Right to prepay credit without penalty
  10. Right to file a consumer complaint to seek redress for grievances

5. What is the Price Tag Requirement?

Under the Consumer Act, it is unlawful not to have an appropriate price tag, label, or marking indicating clearly the price of a product that must not be sold at a price higher than the stated price. 

First-time offenders are subject to a fine of PHP 200 but not more than PHP 5,000 or imprisonment of not less than one month but not more than six months. A second conviction also carries the revocation of business permits and licenses. 

Next time you buy something, make sure that the item has a price tag, and the price is the same as what you are charged. Otherwise, this may be a ground for a complaint against a store or business.

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No. Under the New Civil Code, there is an implied warranty that businesses are selling items that are not defective (even if the seller is not aware of any hidden defects). This is known as the warranty against hidden defects. 

In addition to this, the Consumer Act lists the minimum standards for warranties requiring the warrantor of a consumer product to repair the defective or malfunctioned item within a reasonable time and without charge to the consumer. 

If the item can no longer be repaired, the consumer can either ask for a refund or replacement of the item. The DTI also refers to this as the 3Rs (Repair, Replace, and Refund). Remember that as a consumer, you have the option for Refund or Replace; the seller must not dictate this to you. 

However, take note that this implied warranty does not apply to second-hand items, unless the seller gives you an express warranty. That's why it is advisable to ask for a warranty when buying pre-loved items. 

Also, the prohibition of the "No Return, No Exchange" policy applies only to items that turned out to be defective. It does not apply when you just changed your mind and want another item instead. 

7. Is the Consumer Act of the Philippines applicable to online shoppers?

Consumer Act of the Philippines - online shopping

Yes. The Consumer Act does not distinguish between face-to-face and online transactions, so your rights as a consumer when shopping in the malls or brick-and-mortar retail stores also apply when shopping online. 

R.A. No. 8792, otherwise known as the Electronic Commerce Act (E-commerce Law), expressly provides that its penalties apply to those who violate the Consumer Act. While the E-commerce Law has existed in the Philippines since the beginning of the 21st century, it was during the COVID-19 pandemic when many private and public entities started to acknowledge electronic signatures. 

Also applicable is R.A. No. 10175 or the Cybercrime Prevention Act of 2012, which regulates access and use of cyberspace. 

When you transact and use your credit card online, these laws may also apply:

  • R.A. No. 10870 or the Philippine Credit Card Industry Regulation Law 
  • R.A. No. 8484 or the Access Devices Regulation Act of 1998

Related article: Ask Moneymax: What is Credit Card Delinquency and How to Avoid It?

Based on the Department of Justice (DOJ) Advisory Opinion No. 2 (Series of 2015), online shopping is included in the coverage of Consumer Act, classified as transactions through electronic means under the E-commerce Law through the Joint Administrative Order No. 01 series of 2008 of the DTI, DOH, and the DA.

Under the Consumer Act, a person to whom credit is extended has the right to prepay the unpaid balance of any consumer credit transaction in full or in part. This is when you pay the debt even before its due date. 

The consumer law says that there should be no penalty imposed on prepayment. Thus, a prepayment penalty is illegal. Unfortunately, some lenders are naming this penalty as loan processing fees. That's why you have to read carefully the consumer loan applications that you are signing up for (or clicking), or you may first inquire from the lender what fees they charge. Exercise your consumer right.

9. How to file a complaint with DTI?

Concerns on warranties, "No Return, No Exchange” policy, and other mediatable related matters can be sent to DTI's national or provincial offices and via email. 

To file a complaint, you may download DTI's Complaint Form[2] or send a complaint letter with the following:

  1. Complete name, address, email, and contact number of complainant and respondent
  2. Narration of facts
  3. Demand
  4. Scanned and attached proof of transaction and any government-issued ID of the complainant

Complainants within Metro Manila may submit their Complaint Form or complaint letter through email at or in-person to the Director of Fair Trade Enforcement Bureau (FTEB). The complete address is posted on the website of DTI. For complainants not residing in Metro Manila, you may refer to DTI's Directory.[3]

10. How to file a consumer complaint against an online seller?

If you wish to file a consumer complaint against an online seller, you may send it to the DTI Fair-Trade Enforcement Bureau at and CC DTI also advises buying only from verified sellers and taking time to check the reviews. Canvass first. If a seller has bad reviews or no reviews, don't buy from that seller anymore.

Final Thoughts

While the Philippines has many laws supporting consumer protection, there is still a move to develop a more comprehensive legal framework aligned with international standards and best practices to safeguard the rights and interests of consumers. The Consumer Act of the Philippines and the E-commerce Law are already decades old and were enacted long before the significant evolution of digital technology. To keep up with the changing times, there are now bills pending in the Senate and the House of Representatives that seek to amend these two laws to protect the consumers and merchants in internet transactions. 

In this new normal, online shopping is no longer merely a retail therapy. Some businesses may barely keep up, but shifting to putting customers on top must always be an utmost priority. Certainly, catering to customers does not end simply by being present online, businesses must likewise address customers' concerns and needs as an elemental force. The most successful global companies know that customers are the most valued asset of any business.

Sellers should no longer hide in the guise of caveat emptor or “let the buyer beware.” In the same way, you must know and exercise your rights as a consumer to avoid abuse. Inarguably, the COVID-19 outbreak has reshaped the consumer behavior of Filipinos on e-commerce. This new shape is likely to remain even beyond pandemic. As a consumer, online or offline, be empowered by being informed.

Read more: Start Adding to Cart: 31 Must-Visit Online Shopping Sites

Email Us Your Questions!

Got questions about managing debt and loan payments? Email them to (with this subject line: Ask Moneymax), and we will try to address them in one of our next articles.

Editor’s note: This is the third in a series of articles helping Filipinos manage debt in the new normal. Stay tuned for more information and advice from the Ask Moneymax column!

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Aileen worked in the public sector for 10 years and previously as a tax and corporate lawyer. In her recent stint, she was involved in implementing credit data submission of financial institutions in the Philippines, championing good credit history and responsible borrowing for consumers. She was a part-time faculty member for seven years, teaching business law subjects on credit transactions, corporate, and sales. Aileen is completing her master’s degree in International Economic Law at the Ateneo de Manila University. She is a consultant, lecturer, and advocate of financial literacy for Filipinos. Follow Aileen on LinkedIn.