by Venus Zoleta, on category "Personal Finance"
November 13, 2018
Planning to make money at home by starting an online business? That’s a bold move you’re making.
Guts alone will only take you so far. Many other things make a new business work. They’re so plenty, they can easily overwhelm first-time entrepreneurs.
It doesn’t help that 30% of startups fail in their first two years. While the statistics sounds discouraging, it can also motivate aspiring small business owners to be careful and strategic in their every decision and action.
Key to the success of your online business is starting it right. Make the process less overwhelming and more systematic with this 10-step guide to starting an online business in the Philippines.
So, you have a great business idea. What to do next?
Start with knowing your market. Avoid making the common mistake of would-be entrepreneurs: sourcing their products without doing market research first.
Who are your target customers? What are their needs and biggest pain points? How will your online business solve their problem?
You can easily find the answers to these questions on the internet. Check online communities such as Facebook groups, Quora, and Reddit to find out the usual questions people ask related to the product or service you’re planning to offer. Conducting online or face-to-face surveys is also a good way to get to know your target market better.
Know also how other online businesses in the same field are trying to attract customers. Check the websites of your potential competitors and see what they’re doing to address their customers’ needs.
When done right, market research enables you to craft a product for the right market that’s better than the competition.
Once you have a deep understanding of the market you want to serve, it’s time to find a product—a potentially profitable one—to sell. Ideally, there’s a good demand for your product without too many competitors.
This step entails a lot of keyword research to know how your target market perceives your business idea. A good online tool for small business owners is the Google Keyword Planner. Just enter a keyword (your business idea) and check those with highest monthly searches and low to medium competition.
For example, you want to make money online with a catering business at your home in Pasig. Using the Keyword Planner (See screenshot above), you’ll discover that a good number of people in your location are looking for catering services, specifically for corporate functions, weddings, and parties.
Consider also your interest, experience, and knowledge of your business idea. It would be difficult to sustain a business you’re hardly knowledgeable and interested in.
Will your online business idea work? Put it to the test by conducting a feasibility study. This activity looks at various factors to evaluate if your business idea is profitable and how much the risk of failure is. Such factors include the following:
If your feasibility study findings show that your online business has a great potential for earning profits, then you can start creating a business plan. Don’t skip this step, no matter how small your business is.
A business plan is a written assessment, in an outline format, of your business’ viability. Lenders such as banks and government agencies require this document when you apply for a business loan.
Check the Department of Trade and Industry (DTI) website for the business plan format and steps to create one.
Is it necessary to register an online home-based business? Of course! In the Philippines, same business registration rules apply to online businesses as traditional businesses.
Before you start an online business, make sure it is legal to operate and has the required permits and licenses. The only way is to register with these government offices:
This crucial step to starting an online business involves not just sourcing funds from lenders and investors. It also requires preparing the money-related aspects of running your enterprise.
Here are the financial must-haves for your business:
At this point, you’ve decided on the right product to sell and secured the money to cover your startup costs, including your initial products. Now, it’s time to source your physical products, materials, equipment, and other things you need to get your online business running.
Identify and find legitimate suppliers and wholesale distributors that sell high-quality items at reasonable prices, so you can offer competitive prices to your customers while still earning a profit.
How to find good suppliers for your online business? Ask for recommendations from people you know, check the internet (particularly buy-and-sell websites), and attend bazaars and trade events in your industry.
All too often, logistics is just an after-thought for people who are starting an online business. After all, you can do meet-ups with customers to deliver goods as you’re starting out.
Determining your delivery methods from the get-go can give you that competitive edge against other online businesses in your niche. Customers will love buying again from your business if you can deliver their orders fast.
Your delivery options include couriers or shipping companies (LBC, Air21, 2GO Express, etc.) and delivery apps (Lalamove, Mober, Transportify, etc.) that offer on-demand, same-day delivery services for small businesses in the Philippines.
You’re almost there! Now is the time to build your store on the internet. While many online businesses start (and even thrive) on having a Facebook page alone, investing in your own website makes your business look more legit in the eyes of your target customers. You can either hire a professional web designer to build a website for you or do it on your own.
Create an online presence for your business in three ways: setting up an e-commerce site, using online shopping marketplaces, or creating a portfolio website. Let’s explore each one of them.
Ideal for: Online businesses that sell physical goods such as clothes, shoes, and other items
An e-commerce site allows you to sell your products directly to customers without a go-between. You also have full control over the look and feel of your online store.
Not only big companies can afford to set up an e-commerce site. Small businesses can also open their own online store at minimal fees for as low as USD 13 (around PHP 700) per month.
Some of the popular e-commerce platforms for small businesses in the Philippines are Shopify, Shopline, and OpenCart. They make it easy for entrepreneurs to set up their online store and for customers to shop online.
Ideal for: Online businesses that sell products or services the simpler way
If you want to easily build a business online, using third-party ecommerce marketplaces is the way to go.
ou can be an online seller on Lazada, Shopee, OLX, or Sulit.PH. If you want to make money online using your apartment or condo, you can be a host on Airbnb.
These third-party platforms provide more convenience for online sellers because of their huge customer base and readily available payment platforms and delivery services.
Ideal for: Online businesses that provide freelance services such as photography, web design, writing, etc.
If you’re selling a service, it makes more sense to set up a professional website that features your best works.
For example, if you have a photography business, a website that carries your portfolio (like photos you took of your clients’ events and projects) will give potential customers an idea of your photography style, packages, rates, and other information.
If you’re a makeup artist, it helps to have your own website with before-and-after images of your past clients on different occasions.
Wedding singers and emcees can have a website with videos of them singing or hosting in wedding parties.
An online business that offers web design services should have a website that showcases the recent websites it designed and developed for its clients.
Here’s what you need to build your business website:
Get your online business closer to your target customers by opening accounts on the right social media sites, depending on the nature of your business. If you’re selling food or home decor items, for instance, the best channels to use are Instagram and Pinterest.
After setting up your accounts, make sure to post regularly on your business’ social media channels to increase your followers and engage with them, as well as grow and sustain their interest in your business.
Starting an online business is no different from that of a brick-and-mortar enterprise—it’s a serious business. You’ll go through the usual birth pains, ups and downs, trials and errors. But once you make it through, you’ll realize that every effort, time, and money spent is worth it. Good luck in starting your online entrepreneurial journey!